community

Buzz Director: the spacewalk metaphor

Confused by the title? It’s just another metaphor I’ve started using to describe how brands should distribute more trust to their communities. I slipped [...]

Children’s charity checks into virtual hotel

I’ve written previously about how the National Society for the Prevention of Cruelty to Children (NSPCC) has embraced innovation to raise awareness of its [...]

DoggySnaps.com: the tail ‘tagging’ the dog

I only recently stumbled across the Dog Trust’s photo-sharing community, DoggySnaps.com. I’m not a dog owner, and frankly have no particular affinity with [...]

Save the Children offers yak a Second Life

Owen Gibson writes in The Guardian that Save the Children today becomes the first UK charity to participate in Second Life, a virtual world accessible [...]