Author: Steve Bridger

The trends that will drive charities in 2007!

I’m sticking my neck out with some of these (sort-of) predictions. If I’m honest, I share Bertie’s view that next year, 2008, will be the real [...]

What does Second Life success look like for non-profits?

Continuing my Second Life thread, Kathryn Parsons at Ogilvy has tipped me off that “LittleToe Bartlett’s” Two-Headed Yak (pictured) has been selected [...]

Job tagging as a recruitment tool

I’ve often considered how online job search could be made more effective for recruiters and job seekers. Perhaps tagging is the answer. Employers could add [...]

Bertie, Blogs and Breast Cancer Care

I recently conducted an email interview with Bertie Bosrédon, Head of New Media at Breast Cancer Care. Bertie’s responses make for interesting reading and [...]

A billboard of protest

As I was posting yesterday about Save the Children’s ‘Yak Shack’ venture into the virtual world, Beth Kanter was writing about awareness raising in [...]

Save the Children offers yak a Second Life

Owen Gibson writes in The Guardian that Save the Children today becomes the first UK charity to participate in Second Life, a virtual world accessible [...]

You’ve been promoted to “Buzz Director” (what, you don’t have one?)

It’s a particular crusade of mine to encourage not-for-profits to identify an internal champion (or recruit a virtual volunteer) to take on this role. Call [...]

Camera Rwanda: Storytelling using Flickr

Kresta King Cutcher has been posting images to the Flickr photo-sharing community since September 2005. To date, her images have been viewed over 136,000 [...]

The Best use of Google Maps, full stop

The National Society for the Prevention of Cruelty to Children (NSPCC) has a long history of embracing innovation to raise awareness of its cause. Way back in [...]

Cause and effect

[This is rather a long post - some might say ramble - but think of it as an introduction to some of the themes I intend to cover on this blog.] It’s right [...]