Author: Steve Bridger

Widgets of the world unite…

I’ve been having a lot of widgety thoughts recently, so I thought I’d bundle up a few loose ends in the one (long) post. First though, if you’re [...]

Children’s charity checks into virtual hotel

I’ve written previously about how the National Society for the Prevention of Cruelty to Children (NSPCC) has embraced innovation to raise awareness of its [...]

DoggySnaps.com: the tail ‘tagging’ the dog

I only recently stumbled across the Dog Trust’s photo-sharing community, DoggySnaps.com. I’m not a dog owner, and frankly have no particular affinity with [...]

Valentine’s Day meets Web 2.0

I meant to post this yesterday, but a deadline prevented me from doing so. Then, of course, blogging was out of the question in the evening (you know what day [...]

Whose cause is it anyway?

Yet again Kathy Sierra is right on target; She writes… People ask me… How can I get our employees to be passionate about the company?” Wrong question. [...]

An interview with the Widget King

Last year, Hawaii-based ChipIn launched its “social ecommerce” service designed to help individuals connect with people in their social network for [...]

Charities: Are you cool or old school?

Compare this photo of the Windows Vista launch (blogged by Seth Godin last week to make a slightly different point) with the photo above - taken in [...]

Not-for-profit’s have the gift of stories

Nancy Schwartz invited me to submit a piece for this week’s Carnival of Nonprofit Consultants theme on “How do Nonprofit Communicators Compete for [...]

Engagement is (not) made to measure

Measuring ‘engagement’ is like eating an elephant: it’s a big job and you’re not sure where to start. I’m no exception, and my thinking on this [...]

“Social media” is distinct from traditional media

Über-blogger Steve Rubel’s Micro Persuasion web feed is usually one of the first I read. Today, Steve calls time on “a bunch of terms” he signals [...]