How Online Casinos Changed The Way We Gamble

How Online Casino Conquered The World Online gambling has become quite popular around the world. Since its introduction around two decades ago, it has continued to grow at an exponential rate. This trend has been observed in countries such as Japan, New Zealand, Philippines, and Cambodia. Each nation has experienced different factors that have enhanced the growth of its casino industry. For a [...]

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Engagement is (not) made to measure

Measuring ‘engagement’ is like eating an elephant: it’s a big job and you’re not sure where to start. I’m no exception, and my thinking on this topic still feels [...]

“Social media” is distinct from traditional media

Über-blogger Steve Rubel’s Micro Persuasion web feed is usually one of the first I read. Today, Steve calls time on “a bunch of terms” he signals are now [...]

The trends that will drive charities in 2007!

I’m sticking my neck out with some of these (sort-of) predictions. If I’m honest, I share Bertie’s view that next year, 2008, will be the real breakthrough year [...]

What does Second Life success look like for non-profits?

Continuing my Second Life thread, Kathryn Parsons at Ogilvy has tipped me off that “LittleToe Bartlett’s” Two-Headed Yak (pictured) has been selected as the winner [...]

Job tagging as a recruitment tool

I’ve often considered how online job search could be made more effective for recruiters and job seekers. Perhaps tagging is the answer. Employers could add tags to [...]

Bertie, Blogs and Breast Cancer Care

I recently conducted an email interview with Bertie Bosrédon, Head of New Media at Breast Cancer Care. Bertie’s responses make for interesting reading and I’ll be [...]

A billboard of protest

As I was posting yesterday about Save the Children’s ‘Yak Shack’ venture into the virtual world, Beth Kanter was writing about awareness raising in Second [...]

Save the Children offers yak a Second Life

Owen Gibson writes in The Guardian that Save the Children today becomes the first UK charity to participate in Second Life, a virtual world accessible over the web via [...]

You’ve been promoted to “Buzz Director” (what, you don’t have one?)

It’s a particular crusade of mine to encourage not-for-profits to identify an internal champion (or recruit a virtual volunteer) to take on this role. Call it what you will, [...]

Camera Rwanda: Storytelling using Flickr

Kresta King Cutcher has been posting images to the Flickr photo-sharing community since September 2005. To date, her images have been viewed over 136,000 times. In May, [...]