Buzz Director: the spacewalk metaphor

Confused by the title? It’s just another metaphor I’ve started using to describe how brands should distribute more trust to their communities. I slipped it into this interview, which Geoff Livingston has published on his influential Buzz Bin blog. It gave me another chance to flesh out my previous buzz director posts. Geoff has kindly shipped [...]

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What does Second Life success look like for non-profits?

Continuing my Second Life thread, Kathryn Parsons at Ogilvy has tipped me off that “LittleToe Bartlett’s” Two-Headed Yak (pictured) has been selected as the winner [...]

Job tagging as a recruitment tool

I’ve often considered how online job search could be made more effective for recruiters and job seekers. Perhaps tagging is the answer. Employers could add tags to [...]

Bertie, Blogs and Breast Cancer Care

I recently conducted an email interview with Bertie Bosrédon, Head of New Media at Breast Cancer Care. Bertie’s responses make for interesting reading and I’ll be [...]

A billboard of protest

As I was posting yesterday about Save the Children’s ‘Yak Shack’ venture into the virtual world, Beth Kanter was writing about awareness raising in Second [...]

Save the Children offers yak a Second Life

Owen Gibson writes in The Guardian that Save the Children today becomes the first UK charity to participate in Second Life, a virtual world accessible over the web via [...]

You’ve been promoted to “Buzz Director” (what, you don’t have one?)

It’s a particular crusade of mine to encourage not-for-profits to identify an internal champion (or recruit a virtual volunteer) to take on this role. Call it what you will, [...]

Camera Rwanda: Storytelling using Flickr

Kresta King Cutcher has been posting images to the Flickr photo-sharing community since September 2005. To date, her images have been viewed over 136,000 times. In May, [...]

The Best use of Google Maps, full stop

The National Society for the Prevention of Cruelty to Children (NSPCC) has a long history of embracing innovation to raise awareness of its cause. Way back in the 1930s for [...]

Cause and effect

[This is rather a long post - some might say ramble - but think of it as an introduction to some of the themes I intend to cover on this blog.] It’s right that a charity [...]