Buzz Director: the spacewalk metaphor

Confused by the title? It’s just another metaphor I’ve started using to describe how brands should distribute more trust to their communities. I slipped it into this interview, which Geoff Livingston has published on his influential Buzz Bin blog. It gave me another chance to flesh out my previous buzz director posts. Geoff has kindly shipped [...]

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Children’s charity checks into virtual hotel

I’ve written previously about how the National Society for the Prevention of Cruelty to Children (NSPCC) has embraced innovation to raise awareness of its [...]

DoggySnaps.com: the tail ‘tagging’ the dog

I only recently stumbled across the Dog Trust’s photo-sharing community, DoggySnaps.com. I’m not a dog owner, and frankly have no particular affinity with dogs, but the [...]

Valentine’s Day meets Web 2.0

I meant to post this yesterday, but a deadline prevented me from doing so. Then, of course, blogging was out of the question in the evening (you know what day it was). I [...]

Whose cause is it anyway?

Yet again Kathy Sierra is right on target; She writes… People ask me… How can I get our employees to be passionate about the company?” Wrong question. Passion for our [...]

An interview with the Widget King

Last year, Hawaii-based ChipIn launched its “social ecommerce” service designed to help individuals connect with people in their social network for collection of money [...]

Charities: Are you cool or old school?

Compare this photo of the Windows Vista launch (blogged by Seth Godin last week to make a slightly different point) with the photo above - taken in London less than 24 [...]

Not-for-profit’s have the gift of stories

Nancy Schwartz invited me to submit a piece for this week’s Carnival of Nonprofit Consultants theme on “How do Nonprofit Communicators Compete for Audiences’ [...]

Engagement is (not) made to measure

Measuring ‘engagement’ is like eating an elephant: it’s a big job and you’re not sure where to start. I’m no exception, and my thinking on this topic still feels [...]

“Social media” is distinct from traditional media

Über-blogger Steve Rubel’s Micro Persuasion web feed is usually one of the first I read. Today, Steve calls time on “a bunch of terms” he signals are now [...]

The trends that will drive charities in 2007!

I’m sticking my neck out with some of these (sort-of) predictions. If I’m honest, I share Bertie’s view that next year, 2008, will be the real breakthrough year [...]