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	<title>nfp 2.0 &#187; podcast</title>
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		<title>Two Minute Silence Podcast</title>
		<link>http://www.nfp2.co.uk/2006/11/14/two-minute-silence-podcast/</link>
		<comments>http://www.nfp2.co.uk/2006/11/14/two-minute-silence-podcast/#comments</comments>
		<pubDate>Tue, 14 Nov 2006 12:53:52 +0000</pubDate>
		<dc:creator>Steve Bridger</dc:creator>
				<category><![CDATA[podcast]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[cancer research uk]]></category>
		<category><![CDATA[help the aged]]></category>
		<category><![CDATA[net2]]></category>
		<category><![CDATA[remembrance day]]></category>
		<category><![CDATA[royal british legion]]></category>

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		<description><![CDATA[	While the poppy-less Jon Snow sparked a controversy last week, the Royal British Legion produced their first ever podcast designed to encourage a new generation of supporters to &#8220;pause and remember&#8221;.
	The charity seems keen to shift the public&#8217;s perception of its work and encourage understanding of its all year round relevance. The podcast is seen [...]]]></description>
			<content:encoded><![CDATA[	<p>While the poppy-less Jon Snow <a href="http://www.channel4.com/apps26/blogs/page/newsroom?entry=why_i_don_t_wear">sparked a controversy</a> last week, the <a href="http://www.britishlegion.org.uk/">Royal British Legion</a> produced their first ever podcast designed to encourage a new generation of supporters to &#8220;pause and remember&#8221;.</p>
	<p><img align="right" title="Lest we forget - photo: Hobvias Sudoneighm" id="image19" alt="Lest we forget - photo: Hobvias Sudoneighm" src="http://www.nfp2.co.uk/wp-content/uploads/poppy-lapel.jpg" />The charity seems keen to shift the public&#8217;s perception of its work and encourage understanding of its all year round relevance. The podcast is seen as a way to bridge the generation gap and appeal to those who did not have the time, or feel attracted, to attend a traditional Remembrance ceremony on either Armistice Day, or Remembrance Sunday.</p>
	<p>The <a href="http://british-legion.blogspot.com/2006/11/two-minute-silence-remembrance-podcast.html">Remembrance podcast</a>, which was recorded at last yearâ€™s <a href="http://news.bbc.co.uk/1/hi/in_pictures/4432392.stm">Festival of Remembrance</a>, features the Queen&#8217;s trumpeters playing the <a href="http://en.wikipedia.org/wiki/Last_Post">Last Post</a> and the <em>Reveille</em>, with recitals of two traditional poems.</p>
	<p>While the quality isn&#8217;t great, the short tribute intriguingly includes two full minutes of silence.</p>
	<p>The Legion tell me that between the 9th &#8211; 12th November, their podcast was downloaded 1,500 times &#8211; mainly in the UK and US, but also in Iraq, Japan, and the United Arab Emirates.</p>
	<p>Among other UK charities experimenting with <a href="http://www.podnosh.com/about_podcasting.php">podcasts</a> are <a href="http://info.cancerresearchuk.org/news/podcast/">Cancer Research UK</a> and Help the Aged, who used their <a href="http://www.helptheaged.org.uk/en-gb/Campaigns/Hidden/default.htm">podcast</a> to invite listeners to send in their stories which the charity can use for campaigning purposes.</p>
	<p><em>Photo: Hobvias Su</em><em>doneighm <a href="http://www.flickr.com/photos/striatic/1402612/">on Flickr</a></em>
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