Confused by the title? It’s just another metaphor I’ve started using to describe how brands should distribute more trust to their communities.

I slipped it into this interview, which Geoff Livingston has published on his influential Buzz Bin blog. It gave me another chance to flesh out my previous buzz director posts.

Geoff has kindly shipped me a copy of his new book, Now is Gone, which I began to read on my commute today. I’ll post a review here in due course, but I can tell you I like it already… especially its emphasis on community building. Thanks, Geoff!

It’s good to be back blogging… more about that later.