Buzz Director: the spacewalk metaphor

Confused by the title? It’s just another metaphor I’ve started using to describe how brands should distribute more trust to their communities. I slipped [...]

Another shout for a Netsquared Europe

Amnesty’s Dan McQuillan has made a rallying call for a Netsquared this side of the pond - which could be an “incubator for web-enabled social change in [...]

Buzz Director: help me write a job description

I thought it was about time to re-visit the role of the “buzz director” - flesh out the role I first floated last October. This is especially urgent [...]

You’ve been promoted to “Buzz Director” (what, you don’t have one?)

It’s a particular crusade of mine to encourage not-for-profits to identify an internal champion (or recruit a virtual volunteer) to take on this role. Call [...]