Buzz Director: the spacewalk metaphor
Confused by the title? It’s just another metaphor I’ve started using to describe how brands should distribute more trust to their communities.
Geoff has kindly shipped me a copy of his new book, Now is Gone, which I began to read on my commute today. I’ll post a review here in due course, but I can tell you I like it already… especially its emphasis on community building. Thanks, Geoff!
It’s good to be back blogging… more about that later.