Bring the love back
A long blog silence. Sorry. Life has been hectic.
This is a treat.
Microsoft has produced a clever two-minute video dramatising the ‘divorce’ of a woman labelled “consumer” and her husband labelled “advertiser”.
After you’ve watched it… watch it again. I may be barking up the wrong tree here, but imagine the woman is one of your donors; you’re the other (self-obsessed) guy.
I’m reminded of this post by Jeff Brooks, Talk about your donors, not yourself. Jeff always gets it right.
The Microsoft video links to a blog that explains why they made it (to pitch its “digital advertising solutions”).
“We want to try and tell that digital media is not about technology but about quality of communication, about the interaction between 2 people. There is no better medium than a movie to symbolize the one-to-one communication between people, in this case between an advertiser and a consumer.”
I don’t want to get into whether Microsoft can follow through with this rhetoric or not. I’m giving them the benefit of the doubt on this one as they’ve won me over with the movie.
Remember, the donor wears the trousers. She decides.
Hat tip to Jeff Jarvis.