The Next Big Thing in fundraising: saying thank you
We can learn a lot from our kids… and how they say thank you. I’m no exception.
But Whitewater’s Steve Andrews says it perfectly:
Saying ‘thank you’ is one of the best opportunities you have to inspire your donors, to make them feel fantastic about their decision to give.
I urge you to read Steve’s post.
Another ‘must read’ blogger, Jeff Brooks, touched on a similar theme recently:
If you want full value from donors, you need to engage them in a relationship and conversation.
Treating donors as human beings. There’s a concept.
Reminds me of something a kid once said to me at youth club. He fancied himself as a bit of a bully. He said something to me in an attempt to provoke a response. I ignored him. He got huffy, got his words muddled up and barked, “You’re talking to a brick wall”. I think he meant to say something else. Anyway, we were teens. It was a long time ago.
People have long memories.