March 7th, 2007
That Sarah McLachlan music video
I’m a little slow on the uptake on this one… like two years!
Canadian singer/songwriter Sarah McLachlan’s World on Fire music video cost $150,000 to produce… except it didn’t, it cost $15 and the rest was donated to these charities.
Well, it hasn’t actually been available on YouTube for that long; thanks to Kai Chan Vong at Justgiving for the tip off.
Oh, and Justgiving has launched its very own page on YouTube. I’m pretty certain that we’ll see a steady increase in the number of people capturing their fundraising stories on video.
Of course, we already know that $500 can buy a family in China a water buffalo.
* * *
justgiving, sarah mclachlan, youtube
March 8th, 2007 at 11:50 am
Great video, indeed. I saw it for the first time on Anita Roddick’s blog, and Sarah’s example should be followed by many other artists.
I love your blogs Steve, my company promotes eco and sustainable tourism in Mexico, therefore I have been an avid reader of both Mexicanwave and Afterwilma in the past years… And this nfp 2.0 is a fantastic project, keep on going!!!
Barbara