February 9th, 2007

Whose cause is it anyway?

Yet again Kathy Sierra is right on target; She writes…

People ask me… How can I get our employees to be passionate about the company?” Wrong question. Passion for our employer, manager, current job? Irrelevant. Passion for our profession and the kind of work we do? Crucial. If I own company FOO, I don’t need employees with a passion for FOO. I want those with a passion for the work they’re doing… The company should behave just like a good user interface – support people in doing what they’re trying to do, and stay the hell out of their way.

Photo courtesy Guillermo Díaz de LeónSubstitute “passionate about the company” with “passionate about the charity”.  We need passion for the cause, passion for delivering real benefits to stakeholders.

Charity employees (and volunteers) need to be outward-looking, rather than inward-looking.

In my buzz director post a few months back, I put it like this:

If you see the never-ending strategic review dragging your new colleagues down, remind them of the reasons they joined your organisation in the first place. Get them passionate (and close) to your cause once again. Share their passion. Be energetic. Be useful.

Make a difference.


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By Steve Bridger filed under causes

Technorati causes, kathy sierra, passion

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3 Responses to “Whose cause is it anyway?”

  1. Kumar Says:

    “The company should behave just like a good user interface – support people in doing what they’re trying to do, and stay the hell out of their way.”

    Though this is ideal, do you think that it is only natural that a company does have create some direction and focus to be more efficient? I always pictured the role of a company to provide some structure, help coordinate and establish some priorities to better achieve the end goal. What do you think?

  2. Just wondering…. » Blog Archive » about passion for the cause…. Says:

    [...] Buildcap is focusing on the non-profit space. This results in reading a bunch of blogs about non-profits, including this one about passion: We need passion for the cause, passion for delivering real benefits to stakeholders. [...]

  3. Podnosh Blog : High Fibre Podcasting » Archive » Whose time has come? Netsquared for the UK Says:

    [...] have been spelled out recently by Michael Gilbert in The Permeable Organization , Steve Bridger in Whose cause is it anyway? and Katrin Verclas in Online Communities Redux: Why They Matter to You. Perhaps, like the second [...]