Blogging the effectiveness of direct mail
I recently exchanged emails with Anna Crofton at direct marketing agency Whitewater. I should give them a plug since I’m a regular reader of their blog.
Whitewater deserve a lot of credit, not just for allowing the team to “share what’s on their minds”, but for tackling some tricky issues head-on, such as health warnings on direct mail and the sacred cow of the general fund. The blog is a great way for clients and other fundraisers to get closer to their thinking.
While we’re on the subject of traditional media, kudos to Jean-Luc Walraff and his creative team at McCann-Erickson in Belgium for devising this brilliantly effective Little Premature Christmas card. Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments and to former patients. This year, they sent this card in mid-October. When opened, the message inside reads:
It’s a little premature, but Happy Christmas
Spotted in the Ads of the World blog.
accountability, direct mail, fundraising, mccann-erickson, whitewater
November 30th, 2007 at 4:10 am
I was relieved to see that the baby Jesus was in an incubator once I clicked on the image and made it larger. In the Google thumbnail… it looked like he was in a rotisserie!