Comments on: You’ve been promoted to “Buzz Director” (what, you don’t have one?)

By: The Buzz Bin Talks to the "Buzz" Director » The Buzz Bin

The Buzz Bin Talks to the "Buzz" Director » The Buzz Bin — Fri, 16 Nov 2007 14:05:41 +0000

[...] Much of my work is with not-for-profits, and in November 2006 I began to work up the concept of a “buzz director” for people inside organizations who champion the use of social media to promote the cause (although [...]

By: links for 2007-08-31 « Working Notes 2.0

links for 2007-08-31 « Working Notes 2.0 — Fri, 31 Aug 2007 20:36:37 +0000

[...] nfp 2.0 » You’ve been promoted to “Buzz Director” (what, you don’t have one?) Great outline for Community developer/evangelist etc role (tags: roles Web2.0 community collaboration consolidator socialnetworking howto social) [...]

By: Cassandra Mack

Cassandra Mack — Sun, 15 Apr 2007 22:47:26 +0000

Hello Steve

Great article. I host a weekly internet radio show with a large nonprofit listening audience under the Carib News entitled, “The No More Drama Hour of Power” and not only is this information excellent for nonprofits, but for social entreprenuers as well. Thank you for the helpful tips.

By: Hans Mundahl

Hans Mundahl — Mon, 19 Mar 2007 00:05:35 +0000

Boy this article really recapped my experiences with blogging an event and frustrations with more static web layouts – thanks, I thought I was the only one!

By: Steve Bridger

Steve Bridger — Mon, 05 Feb 2007 09:53:05 +0000

Hi Kara – do you mean you’re recruiting and need guidance on how to word the ad??

By: Kara C

Kara C — Sat, 03 Feb 2007 00:42:19 +0000

its great to hear that other organizations are finding social media to be useful, and i know my organization has had a hard time trying to create a box enticing and with appropriate jargon to really find that person that would enable us to take these great steps and implement them.. do you have any suggestions? is it really a Buzz Director we’re looking for?

By: nfp 2.0 » Blog Archive » Bertie, Blogs and Breast Cancer Care

nfp 2.0 » Blog Archive » Bertie, Blogs and Breast Cancer Care — Mon, 11 Dec 2006 16:34:46 +0000

[...] You’ve been promoted to “Buzz Director” (what, you don’t have one?) [...]

By: Shake the Pillars » You’ve been promoted to “Buzz Director” (what, you don’t have one?)

Tue, 28 Nov 2006 23:44:16 +0000

[...] Some good high-view perspectives:

Before you get your feet to comfortable beneath your desk, remember that you should maintain a 360-degree joined-up view of your organisation at all times. Work across teams and departments. Your role is to create a buzz around your cause (and secondarily, your not-for-profit ‘brand’). But resist any desire (or pressure) to “own” the cause. Far better to identify the communities where your supporters and activists are already and join in the conversation. After all, whose cause it anyway? Develop social media optimisation across all your online communications. This means working tirelessly with communications, fundraising, campaigns…

By: ataridemocrat » Blog Archive » How to Be a Social Media Guru

ataridemocrat » Blog Archive » How to Be a Social Media Guru — Mon, 27 Nov 2006 18:26:40 +0000

[...] Many campaigns and issue groups have recently hired staff bloggers or blog outreach staffers. But what, exactly should these people do, particularly in the ever changing world of social media. Steve Bridger at Not For Profit 2.0 offers some great suggestions that can be transferred with relative ease to the political world. [...]

By: Steve Bridger

Steve Bridger — Mon, 20 Nov 2006 14:22:10 +0000

Ron – good question. I’m working on it ;-)

By: Ron Mader

Ron Mader — Fri, 17 Nov 2006 12:34:31 +0000

I find it’s difficult enough to make suggestions from the outside. Some people just don’t want to be coached. Are there any examples of social media coaches within organizations?

Let’s be generous with our praise for those who blog in-house and those who participate via outside websites and events in the natural world. The conclusion I draw is that now is the perfect time to reflect on what works and what does not and create incentives for communication.

By: » Blog Archive » London ICT Buzz Director?

» Blog Archive » London ICT Buzz Director? — Wed, 15 Nov 2006 08:15:14 +0000

[...] Clearly the need for a ‘champion’ or ‘Buzz Director’ as Steve Bridger calls it, to promote technology to the community sector is one that many commentators – including David Wilcox, Nancy White and Beth Kanter (amongst others) – have been talking about. [...]

By: Nick Temple

Nick Temple — Fri, 10 Nov 2006 08:42:48 +0000

Hi Steve...mentioned the 'buzz director' concept on the School for Social Entrepreneurs blog... It's an interesting one on size. I gave the opportunity to all the social entrepreneurs coming through our current programme to start a blog, and not many took me up on it. Of those that did, few have continued writing it (after that initial burst of enthusiasm), mostly due to being too busy. But blogging strikes me as a very quick and easy way for smaller non-profits (in which I'd include us) and social businesses to raise their profile, promote their product/service, create an audience, communicate the tone of the organisation and so on... They might not have time to create a monthly report or to indulge in metrics of ROI at this point, but 10 minutes a day is a small investment of time to make....

By: Podnosh Blog : High Fibre Podcasting » Archive » Buzz Director - beyond infinity.

Tue, 07 Nov 2006 10:39:18 +0000

[...] First apologies to Steve Bridger for my inability to avoid the obvious pun on his latest and very fine post. [...]

By: Steve Bridger

Steve Bridger — Mon, 06 Nov 2006 13:55:30 +0000

Dom – you’re right; I wrote this with a larger organisation in mind. I think smaller not-for-profits need to seek help from virtual volunteers and others willing to give their time.

Your point about engineering some “quick wins” is spot on. ‘Blogging an event’ would be a good place to start, and set the team up for the best possible experience. Baby steps.

By: Dom Waghorn

Dom Waghorn — Mon, 06 Nov 2006 13:26:48 +0000

Good list Steve, particularly for bigger non-profits that do have the resources and confidence to experiment. Still, it’s going to be harder for the smaller ones. What if you don’t have ‘legal’ to get advice on your blogging policy? And how do you convince your over-stretched colleagues that posting to your organisation’s blog is more important than anything else they might be doing this afternoon?

I think in these instances you need some quick wins. That doesn’t mean proving ROI, but having some immediate examples of the impact you can have goes a long way to getting people internally on board. This could be as simple as having some external comments appear on your blog, or friend requests on your organisation’s MySpace page. This will create the enthusiasm for your next big steps towards world domination!

By: Ron Mader

Ron Mader — Mon, 06 Nov 2006 12:25:33 +0000

Simply brilliant.

By: Beth

Beth — Sat, 04 Nov 2006 00:20:15 +0000

I'm still not sure though if folks get the concept of social media coach enough to actually hire one...