October 13th, 2006

The Best use of Google Maps, full stop

The National Society for the Prevention of Cruelty to Children (NSPCC) has a long history of embracing innovation to raise awareness of its cause. Way back in the 1930s for example, the Society was one of the first charities in the UK to screen fundraising films in cinemas.

The child protection charity is now using Google Maps in the latest phase of the hugely ambitious Full Stop campaign to end cruelty to children, which it launched in March 1999.

The “Be the Full Stop” website shows how the actions of individual fundraisers, donors, campaigners, volunteers link up across the country “to create an unstoppable force against child cruelty.”

NSPCC Be a Full Stop map

To get on the map, you sign up to the following statement:

I believe child cruelty can be ended and I want to get on the map and take action now

Once on the map you can:

  • Invite friends to join you and create your own, personal network of support
  • Explore the map and see how other people are taking action in your area and beyond
  • Visualise how you are part of a committed and active community of NSPCC supporters

I like the way you can easily view the map without first having to add yourself to it, and the tag cloud of people mapped to actions, making you feel you are standing up and being counted.

Since “Full Stop Week”, which ran from 2 – 8 October, an online gallery of photos has been added using a Flickr mashup.

An accessible version (no map of course) allows you to drill down to your own postcode.

The NSPCC has one again teamed up with its digital agency, DNA, to create a wonderfully innovative way to visualise the aggregated actions of thousands of supporters.

This is far from being a full stop, of course; you’re not interrupted by a call to make a donation. This is all about raising awareness, making connections and building deeper relationships with potential supporters.


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Technorati bethefullstop, googlemaps, net2, nptech, nspcc, web 2.0

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4 Responses to “The Best use of Google Maps, full stop”

  1. Beth Says:

    This is an excellent example of a mashup with a map! Thanks for sharing it! Also thanks for tagging it with nptech.

  2. Linda Says:

    There are fantastic ways in which blogging and non-profit work can join to improve awareness to causes and improve lives.

    However, this particular example shows exactly how consumers may inadvertently place themselves at risk.

    In your example you will notice that the slider bar on the location tool is set in the mid-range. The map has the ability to show in fact the example woman’s actual street and where on the street she lives.

    The fact that she’s given a real name possibly even first and last name(you often also see a birth year like “Susanne88″ exposes significant risk.

    Cross this information with a simple address look up and a predator has not only identified an individual, they have a “good” topic with which to strike up a “legitimate” conversation.

    Does this mean we shouldn’t support good causes or leverage blogs and other webtools to do good? No. But people should be very aware of the information they are sharing and with whom. First, do no harm.

  3. Podnosh Blog : High Fibre Podcasting » Archive » Win Win - Nike plus, iPod and you - and Win again. Says:

    [...] Competition accelerates support, encourages network building and sharing information online. (see Steve Bridger on the full stop campaign and the use of Google Maps) . [...]

  4. Flickr and NonProfits « Me Like The Interweb Says:

    [...] (2) Be the Full Stop http://www.bethefullstop.com/pages/home.aspx (which wants to put an end to child cruelty) uses geotagging in a great way, by asking their supporters to get on a map pledging their support. [...]